ImpromptMe has always been on a mission to empower people to create meaningful human connections. We started as a social community-building app, which later transformed and I rebranded it into the conference networking platform. As a product designer, I was creating the product, its functionalities and the user interface visuality. I created the brand and visual identity, marketing and promo materials for the organizers and support materials to help them to promote the app within their conferences. I went through lots of testing and changes in the startup’s strategy to deliver the best fit for the market and our customers. Currently, ImpromptMe provides conference planners with a platform for hybrid conferences - virtual venue & event app - which creates the bridge between virtual & physical attendees.