CLIENT
Cinestar
WORK
Design Research
Information Architecture
UX Design
Project for studio
IN BRIEF
Multiplex cinemas Cinestar decided to redesign part of a website dedicated to a special type of their customers – companies buying vouchers, conference organizers, firms doing product presentations and private film screenings. In Cinestar, they had the idea of how the site should look like right from the beginning. But we wanted to start with their customers. We focused on their jobs, pains, and gains in Human Centered Design workshop and came up with solutions for them.
SO HOW TO MAKE IT UP TO
Frictionless ordering of products and services via website
Less busy merchants
More new and returning customers
WE DEFINED NEEDS OF TWO TYPES OF CINESTAR CUSTOMERS
Voucher Buyers and Event Organizers. That was a main purpose of the Human Centered Design Workshop.
01.
Voucher Buyers
Jobs
What must customers deal with?
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Choice of kind and type of voucher
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Price
-
Amount
-
Validity...
Pains
What bothers them?
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I don't want to bargain about the price
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I don't want to talk to a merchant
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I don't want a long form
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I don't want to limit vouchers to specific days and halls ...
Gains
What do they want to gain?
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I want to share my experiences with my colleagues
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I want to motivate employees
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I want to be original
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I want to know how much I'll pay
-
I want to save time ...
We came up with some fundamental questions on a workshop, that we answered on the website.
How to present benefits of vouchers?
Voucher Benefits
How to enable selection of voucher properties during making order, so the customer has the opportunity to control the price in advance?
Gift voucher selection
How to facilitate ordering for the customer without a need to contact a merchant directly?
Order form
02.
Event Organizers
Jobs
What must customers deal with?
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Location selection
-
Hall capacity
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Type of hall
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Choice of a term...
Pains
What bothers them?
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I won't have good catering and service
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I won't have a good technical equipment
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Insufficient hall capacity
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More people than the capacity of the hall ...
Gains
What do they want to gain?
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I want catering and service
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I want the perfect atmosphere
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I want unconventional environment
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I want enough parking places ...
Questions we were supposed to answer on the website.
How to visualize available event options on typical examples?
Examples of events and references
How to choose a suitable location for the event?
Multi cinemas offer and the detail of the cinema
How to choose the right film and create the perfect atmosphere on a private screening?
Movie offer