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CLIENT

Cinestar

WORK

Design Research
Information Architecture
UX Design

Project for studio
IN BRIEF

SO HOW TO MAKE IT UP TO

Less busy merchants

More new and returning customers

WE DEFINED NEEDS OF TWO TYPES OF CINESTAR CUSTOMERS

Voucher Buyers and Event Organizers. That was a main purpose of the Human Centered Design Workshop. 

Jobs

What must customers deal with?

  • Choice of kind and type of voucher

  • Price

  • Amount

  • Validity...

Pains

What bother them?

  • I don't want to bargain about the price

  • I don't want to talk to a merchant

  • I don't want a long form

  • I don't want to limit vouchers to specific days and halls ...

Gains

What do they want to gain?

  • I want to share my experiences with my colleagues

  • I want to motivate employees

  • I want to be original

  • I want to know how much I'll pay

  • I want to save time ...

We came up with some fundamental questions on a workshop, that we answered on the website.

Voucher Benefits

Gift voucher selection

Order form

Jobs

What must customers deal with?

  • ​Location selection

  • Hall capacity

  • Type of hall

  • Choice of a term...

Pains

What bother them?

  • I won't have good catering and service

  • I won't  have a good technical equipment

  • Insufficient hall capacity

  • More people than the capacity of the hall ...

Gains

What do they want to gain?

  • I want catering and service

  • I want the perfect atmosphere

  • I want unconventional environment

  • I want enough parking places ...

Questions we were supposed to answer on the website.

Examples of events and references

​Multi cinemas offer and the detail of the cinema

Movie offer

NEXT PROJECT

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