Moravian Gallery — school project
Moravian Gallery was struggling with low traffic. When I was thinking why people don't care about art, I came to conclusion, people don't care about things they don’t understand. They're just not curious enough. So I decided to nudge their curiosity and created a new visual style of Moravian Gallery based on asking questions. Questions about art in common, about concrete subjects and concrete exhibitions held in the gallery. I also created a forum on their website and encouraged discussions online and offline.